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Heineken Experience

Created with Sketch. Stadhouderskade 78, Amsterdam, Netherlands
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1.5 hours

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Culture Vultures, Family Friendly, First Timers, Night Owls, Uniquely Dutch

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Dutch, English, Espanol, Francais, German, Italian, Japanese, Portugese, Russian

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Opening Time


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Closing Time


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Last Entry



Wherever you go, the whole world knows and loves Heineken! The story of the conquering expedition of the famous beer started in the heart of Amsterdam. This is now the location of the Heineken Experience. Do you know why the beer in the green bottle became one of the most famous ones worldwide?

Visit Heineken Experience in Amsterdam and get answers to all of your questions. Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken or two.

The Heineken brewery was established in Amsterdam in 1864 and today Heineken is one of the three largest beer producers in the world.

People visit from all over the world, curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, it promises to make it an unforgettable experience.

Book your fast-track entry ticket here and learn more about the story of the world’s most famous beer.

And just remember, some of the biggest ideas started on something as small as a beer coaster.


NOTE: Please make sure you book the correct time and date as these tickets cannot be re-booked and unfortunately we cannot return any money!


After your tour, a visit to the Rijksmuseum or Van Gogh Museum is just a stone’s throw away.


  • Enjoy a self-guiding tour through the history of Dutch beer
  • Quench your thirst with the option of enjoying two free Heineken beers
  • Learn more on the History, the Champions League, Rugby and browse through the great merchandise


  • Fast-track entry
  • Two free Heinekens

Meeting Point

Created with Sketch. Stadhouderskade 78, Amsterdam, Netherlands


Is the Heineken Experience wheelchair accessible?
Yes, however, the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let them know you want to visit by wheelchair, they can make the necessary preparations for you to experience the tour with the least amount of trouble.
I forgot my mask, can I still enter the tour?
In case you forgot your mask, extra masks are available at the entrance. However, they encourage you to bring your own (reusable) mask to reduce waste.
Is audio tour available?
Yes, the audio tour is available through the Heineken Experience App.
Are children under 18 years old allowed during the tour?
Children under 18 years old are only admitted if accompanied by an adult. They do not get any alcoholic drinks.


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Adult €21.00

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Steps taken to make distancing possible.

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