Heineken Experience

Created with Sketch. Stadhouderskade 78, Amsterdam, Netherlands
Not Rated
Created with Sketch.


2 hours

Created with Sketch.



Created with Sketch.


Culture Vultures, Family Friendly, First Timers, Night Owls, Uniquely Dutch

Created with Sketch.


Dutch, English

Created with Sketch.

Opening Time


Created with Sketch.

Closing Time


Created with Sketch.

Last Entry



Wherever you go, the whole world knows and loves Heineken! The story of the conquering expedition of the famous beer started in the heart of Amsterdam. This is now the location of the Heineken Experience. Do you know why the beer in the green bottle became one of the most famous ones worldwide?

Visit Heineken Experience in Amsterdam and get answers to all your questions. Learn more about the story of the world’s most famous beer. What is Heineken’s® heritage? See the brewing process first hand. And hear more about innovations, sponsorships and what it takes to serve a star during a 2-hour self-guided tour. After the tour, enjoy a Heineken or two.

In 1864, the Heineken brewery was established in Amsterdam. Today, Heineken is one of the three largest beer producers in the world. People visit from all over the world, curious about how a small Amsterdam brewery would grow to become one of the world’s leading beer brands.  And just remember, some of the biggest ideas started on something as small as a beer coaster!

Important: Please make sure you book the correct time and date as, it is not possible to change the date. These tickets are non-refundable.


Note: After your tour, a visit to the Rijksmuseum or Van Gogh Museum is just a stone’s throw away.


  • Enjoy a self-guiding tour through the history of Dutch beer
  • Quench your thirst with the option of enjoying two free Heineken beers
  • Learn more on the History, the Champions League, Rugby and browse through the great merchandise


  • Entry Heineken Experience
  • Self-guided tour
  • Two free Heinekens

Meeting Point

Created with Sketch. Stadhouderskade 78, Amsterdam, Netherlands


Is the Heineken Experience wheelchair accessible?
The Heineken Experience is a historic monumental building and currently undergoing renovation, partly intended to improve the safety and accessibility of the building. For this reason, the Heineken Experience will not be wheelchair accessible until further notice.
Which languages does the Heineken Experience offer?
All tours are in English.
You can also get help in your native language by checking the badges on the crew’s shirts; their pins show the languages they speak.
Are children under 18 years old allowed during the tour?
In line with the Enjoy Heineken® Responsibly commitment, the Heineken Experience does not allow guests who are under the Legal Purchase and/or Drinking Age (LPDA) inside, or under the age of 18, into the Experience.
Do I need an ID to visit the Heineken Experience?
You may be asked to show a valid ID (Identity Document).
Does a tour include Heineken beer?
Yes, you get to taste their delicious beer. The Heineken tours include two cold Heineken® beers.
I have a ticket with a timeslot. How long can I stay at the attraction?
You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.


Not Rated
Based on 0 review
Very Good
Showing 1 - 0 of 0 in total

Write a review

Created with Sketch.

Plan ahead risk free. Cancel at least 24hrs before your booking for a full refund

You might also like