Heineken Experience

Created with Sketch. Stadhouderskade 78, Amsterdam, Netherlands
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1.5 hours

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Culture Vultures, Family Friendly, First Timers, Night Owls, Uniquely Dutch

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Dutch, English, Espanol, Francais, German, Italian, Japanese, Portugese, Russian

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Opening Time


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Closing Time


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Last Entry



Wherever you go, the whole world knows and loves Heineken! The story of the conquering expedition of the famous beer started in the heart of Amsterdam. This is now the location of the Heineken Experience. Do you know why the beer in the green bottle became one of the most famous ones worldwide?

Visit Heineken Experience in Amsterdam and get answers to all your questions. Learn more about the story of the world’s most famous beer. What is Heineken’s® heritage? See the brewing process first hand. And hear more about innovations, sponsorships and what it takes to serve a star during a 1,5 hour self-guided tour. After the tour, enjoy a Heineken or two.

In 1864, the Heineken brewery was established in Amsterdam. Today, Heineken is one of the three largest beer producers in the world. People visit from all over the world, curious about how a small Amsterdam brewery would grow to become one of the world’s leading beer brands.  And just remember, some of the biggest ideas started on something as small as a beer coaster!

Important: Please make sure you book the correct time and date as, it is not possible to change the date. These tickets are non-refundable.


Note: After your tour, a visit to the Rijksmuseum or Van Gogh Museum is just a stone’s throw away.

Select participants and date


  • Enjoy a self-guiding tour through the history of Dutch beer
  • Quench your thirst with the option of enjoying two free Heineken beers
  • Learn more on the History, the Champions League, Rugby and browse through the great merchandise


  • Fast-track entry
  • Self-guided tour
  • Two free Heinekens

Meeting Point

Created with Sketch. Stadhouderskade 78, Amsterdam, Netherlands


Is the Heineken Experience wheelchair accessible?
Yes, however, the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let them know you want to visit by wheelchair, they can make the necessary preparations for you to experience the tour with the least amount of trouble.
Is an audio tour available?
Yes, the audio tour is available through the Heineken Experience App.
Are children under 18 years old allowed during the tour?
Children under 18 years old are only admitted if accompanied by an adult. They do not get any alcoholic drinks.


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From €21.00 Per Person

Plan ahead risk free. Cancel at least 24hrs before your booking for a full refund

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