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Heineken Experience

Created with Sketch. Stadhouderskade 78, Amsterdam, Netherlands
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1.5 hours

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Culture Vultures, Family Friendly, First Timers, Night Owls, Uniquely Dutch

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Dutch, English, Espanol, Francais, German, Italian, Japanese, Portugese, Russian


Wherever you go, the whole world knows and loves Heineken! The story of the conquering expedition of the famous beer started in the heart of Amsterdam, which is now the location of the Heineken Experience. Do you know why the beer in the green bottle became one of the most famous ones worldwide?

Visit the Heineken Experience in Amsterdam and get answers to all of your questions. Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken or two.

The Heineken Experience draws people from all over the world, curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, the Heineken Experience promises to make it unforgettable. And just remember, some of the biggest ideas started on something as small as a beer coaster.

NOTE: Please make sure you book the correct time and date as these tickets cannot be re-booked and unfortunately we cannot return any money!


Extra information 

  • The audiotour is available through the Heineken Experience App.
  • Wheelchair accessible
  • Free wheelchairs are available. Please book 48h in advance by email: [email protected]
  • This ticket allows fast-track entry
  • Children under 18 years old are only admitted if accompanied by an adult. They do not get any alcoholic drinks.
  • Opening hours: Monday through Thursday from 10:30 to 19:30 (last entry at 17:30) and Friday through Sunday from 10:30 to 21:00 (last entry at 19:00)

Good to know

  • Please bring your own mask and wear it during your visit. Of course, they don’t expect you to be able to fully enjoy your Heineken beer with a mask on. You can take it off when taking a sip, but please make sure to keep distance from others.


  • Enjoy a self-guiding tour through the history of Dutch beer
  • Quench your thirst with the option of enjoying two free Heineken beers
  • Learn more on the History, the Champions League, Rugby and browse through the great merchandise


  • Fast-track entry
  • Two free Heinekens

Meeting Point

Created with Sketch. Stadhouderskade 78, Amsterdam, Netherlands


Is the Heineken Experience wheelchair accessible?
Yes, however, the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let them know you want to visit by wheelchair, they can make the necessary preparations for you to experience the tour with the least amount of trouble.
I forgot my mask, can I still enter the tour?
In case you forgot your mask, extra masks are available at the entrance. However, they encourage you to bring your own (reusable) mask to reduce waste.


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Steps taken to make distancing possible.

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